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Monday, January 10, 2011

Robert J. Elisberg: Live from the Consumer Electronics Show: Day 1

Five Days' BackupImage by daryl_mitchell via Flickr Robert J. Elisberg: Live from the Consumer Electronics Show: Day 1
One example is the Clickfree Wireless. Clickfree has been a company that helped pioneer easy backup, with a "plug it in and it will back up your data" external hard drive. As the market developed towards automatically backing up all files as soon as they are changed, Clickfree moved in that direction. But with their newest product, they've made backing up so ridiculously simple it's almost invisible. With the Clickfree Wireless, you plug the device in once, and that's largely it. You let it run through its first backup with its auto software, and then unplug it. And then you put the device away! You do have to plug it in somewhere (oh, the challenge!), but you can store it wherever you like, out of view even, and because it's WiFi - and because on that first back-up it was able to determine your WiFi settings, it will continue to back up automatically as you change any file, whether you ever see the device again. You can change settings, if you're more technologically adept, but for people who are technophobes and never backup, they pretty much have no excuse now. Now, they can literally forget that they are backing up or even have a back up, and still back up.
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